Case Study

Liam Sullivan: How data takes the emotion out of your golf

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Clippd
Liam Sullivan: How data takes the emotion out of your golf

Liam Sullivan is a PGA Professional who competed successfully on his local pro circuit  in England before deciding to go full time as a coach. He recently made the move to the USA and is now based at Eagle Creek Golf Club, Florida, where he works alongside PGA Tour and LPGA Tour Coach, Kenny Nairn.

In 2018, I had the best season I’ve ever had as a player. I had my first win, won a couple of pro-ams and earned more money than I’d ever won on the local pro-circuit. During this time, I collected basic stats such as how many rounds I’d had in the 70s. I couldn’t recreate the same success in 2019 or 2020. Other than the basic data I’d been collecting, I didn’t have any information to refer back to and help me torecapture that form.

If I had my 2018 data in Clippd I would have been able to pinpoint what I wasn’t doing in 2019 and 2020. We’ve all got swing videos that we can review but it’s only one element; How did I pitch? Was I holing more six footers? These were all questions I didn’t have the answers to – and this left me guessing.  

Clippd means we get critical analysis of what actually happened rather than what we think happened

Collecting the data in Clippd would have enabled me to review it and spend time investigating what was different in 2018 to the two following seasons. It could have told me areas that I felt were a weakness might actually have been strengths. I could have then gone into greater detail on those specific areas of my game. If my short game was letting me down, was it specifically out of the rough? Was it my bunker work from 15-30 yards that needed to improve?

As golfers, we all come up with myths about our game. Having the data in Clippd means we get critical analysis of what actually happened rather than what we think happened. Removing the emotion, the opinion, the feelings help us improve and get more enjoyment from the game.

Liam uses data to help formulate practice plans for his players

A perfect example is a college student I’m currently coaching. I only see her when she’s in Florida. When we’ve communicated via text, I’ve asked ‘How did you play?’ It’s often an emotional response rather than a factual summary of where the ball went. Being able to see the data, even remotely, allows me to fully understand what’s going well and what’s not going so well. From there, we can formulate a plan for how we can improve.

Gathering accurate data also allows you to compare yourself to the next level of player. Where do they excel? How much better are they than you in certain areas? If you can see that you’re close to tour pro level off the tee then you know you can be confident in your tee ball and subsequently focus on other areas that need attention.

Follow Liam on Instagram @liamsullgolf and Eagle Creek Golf Club @eaglecreekgolfcluborlando.

Create a discussion on this topic with fellow players and coaches on the Clippd Community: community.clippd.com